In 1992, Paul Lavoie co-founded TAXI with partner Jane Hope, successfully combining the disciplines of advertising and design. After 15 years, six offices in Canada and the U.S., and an expanded product offering, TAXI remains independent and committed to its original vision. TAXI has been recognized in the industry for its fresh, unconventional approach; creating consistently strong brands for companies such as BMW-MINI, Nike, WestJet, Blue Shield of California, Viagra and TELUS.
TAXI has been named Agency of the Year by Canadian publications for the last six consecutive years and has been recognized as one of Canada’s 50 Best Managed Companies for the last 4 years. After only 2 years in the U.S., TAXI garnered the AAAA Creative Excellence Award (<100 employees) in 2007 and then again in 2008.
Marketing magazine in August, 2008 named Lavoie one of the 10 most influential pioneers in Canadian marketing over the past century. In 2006, he was listed by Creativity Magazine among the 50 most influential creative minds of the last 20 years. That year, he also became the youngest inductee of the Canadian Marketing Hall of Legends. In 2007, Paul received the Spiess Award for lifetime achievement by the Canadian Bessies Awards.